Logo & brand identity.

Feral Youth Apparel Co.

Meet Feral Youth Apparel Co.—a wild and wonderful kids’ clothing brand brought to life for the amazing Lisa Collins. Rooted in a love for nature and fearless exploration, this brand was created to inspire little adventurers to step outside, get curious, and soak up all the magic the outdoors has to offer. For this project, I crafted a complete branding kit, including a bold and playful logo suite (main, secondary, and submark), a custom color palette, typography, and charming iconography—all designed to reflect the brand’s free-spirited, nature-first mission.