Custom design.

Gritty Habits

Gritty Habits is a fierce, female-owned lifestyle brand born from the rugged beauty of the Pacific Northwest. For this project, I created a bold and powerful hoodie (and sticker!) design that embodies the brand’s essence—encouraging women to embrace their inner grit and take on the great outdoors with confidence and strength. The design’s story is all about empowerment, resilience, and celebrating the adventurous spirit of women who live life on their own terms.